August 2012 Blogs
5 Mistakes Buyers Make in a Hot Market:
Note: This is Part 1 of our two-part 'Hot Market Mistakes' series.
While home prices are nowhere near their peak of 6 or 7 years ago, the nationwide data is clear: the housing market this Summer
has been hotter than at any time since the recession:
• The Census Bureau just revealed that new home starts rose 6.9% in June to their highest level in four years - up 23.6%
from a year earlier.
• In April, home prices rose for the first time in seven months, according to the S&P/Case-Shiller home price index.
• The number of home sales pending rose 9.5 percent year-over-year from June 2011 to June 2012, as reported by the
National Association of Realtors.
Given this rapid turn of the market, what’s a buyer to do? Maybe take a new approach to prepping for the hot market house hunt.
To that effect, I submit that savvy buyers will find more pitfall-preventing power in learning what not to do. Inspired by the last
time we had a market heated up by short times on market, low inventory and multiple offers, here are five hot market mistakes
home buyers should avoid making:
1. Acting out of desperation. Deep inhale - aaaaaand exhale. It’s extremely
easy to get caught up in the lightning-fast pace at which the great homes come on and off your local market, growing panicked and
even desperate - especially when you see ‘just-right’ homes go from 'New' to 'Pending' status before you can even get an appointment
to see them!
But know this: desperation has no place in a home buying transaction. Panic does nothing but cause people to make impulsive
and otherwise unwise decisions, ranging from talking themselves into a home that isn’t quite what they really want, to paying
way more than they can truly afford to spend (see #s 4 and 5, below).
If you’re in the market for a home, and your local market is so hot it’s causing you to feel freaked-out, panicked or
overwhelmed, remind yourself that:
• There are probably hundreds of homes in your neck of the woods that will meet your needs.
When one goes off the market, another is on it's way on.
• There is no ‘perfect’ home. If you didn’t get that one that seems like ‘the one,’ then, by
definition, it’s not ‘the one.’
• Every home you see or make an offer on, and don’t get, equips you with a better understanding
of the market, putting you in a better position to get the home that will eventually be yours. In life generally, I believe every
experience is either a stunning success, or a successful education. Look at the homes you miss out on as an opportunity to get a
successful education about the market.
Desperate is bad. Urgent, however, is good. If you know, for example, that single family, 3+ bedroom homes, near downtown
under $400,000 move very, very quickly, then act on that knowledge:
• Ask your agent to notify you as soon as they hear of homes coming on the market that meet your
needs - even before they are on the MLS, if possible.
• Give your contact information to the listing agents at Open Houses similar to what you’re looking
for and ask them to drop you a note if they get similar listings.
• As soon as you see a new listing that seems like it might work for you, go see it - don’t wait
for the weekend. And if you see a home and really like it, make an offer without further ado.
2. Hesitating. What’s worse than seeing great properties come and go before
you can get out to see them? Seeing them go into contract after you view them, but before you make your own offer. When the market
is hot, often buyers who have been sitting on the fence or simply window-shopping for ages will stumble into a great Open House
and decide that it’s time to make an offer, only to realize that their loan approval has expired and it will take a day or two to
get a new one. At the other end of the spectrum, buyers who have just started house hunting can come across a home they love, but
drag their feet in making an offer because (a) they’re used to a slower-paced market, so don't recognize the urgency and (b) they
aren’t 100 percent sure something better won’t be coming right along.
On a hot real estate market, hesitation can be costly. You can end up in a multiple offer situation where you would have
been the only offer a few days prior, or can even end up losing out on a property entirely because another, more decisive
buyer swoops the place right out from under your nose.
Morals of the story: Make sure you maintain a current loan approval in place at all times - in fact, I say you shouldn’t
be out house hunting if you don’t have a current loan approval. And, for those new to the house hunt, go Open House hunting
even when you aren’t completely in love with the listings you’re seeing online. Once you’ve seen a good number of homes, you’ll
have more material against which to compare every other home you see, making you less likely to dither before making
an offer when you do find a good one.
3. Ignoring the market entirely. I’m not an advocate of making your decisions
about whether and when to buy or sell based on what’s happening in the market. Rather, I recommend making your real estate decisions
based on what’s happening (and what you forecast and envision will be happening in the next 5-10 years) in your family, your
career and your life.
That said, when it comes time to execute your decision to buy, it’s foolhardy not to take market dynamics into account.
I’ve seen many a buyer over the years decide to stick their heads in the sand and their ears in their fingers, tuning out all of
the market ‘noise’ as though it doesn't apply to them. Unfortunately, in a hot market, this usually results in them getting beat
out for 5 or 10 different houses, then having the emotional kneejerk reaction of throwing every single dollar they have at the next
house they fall in love with - whether it’s the right house or not, and whether they can truly afford it or not.
You don’t want to fall under the panic-inducing spell of the market, but neither do you want to ignore it. Rather, ask your
local agent to help you pay attention to neighborhood-specific information, like:
• which types of properties move quickly,
• how many days they generally stay on the market,
• whether multiple offers are a reality you need to face, and
• how much over-asking homes like the one you want are selling for.
Then, use this information to make strategic decisions about your home buying process, covering everything from which properties
and areas you’ll focus on, how quickly you’ll need to get out to see listings and - most importantly - what price range you should
focus your search on. If you know homes are selling for over-asking, engineer your search price range to be low enough that you
can be successful, rather than exclusively looking at properties priced at the top of the range you can afford.
4. Financial fogginess. Don’t run the numbers in your head. Don’t
ballpark your income, the big bills and such on a notepad, stick your finger in the wind, and decide you can afford X number of
thousands of dollars a month for a home. Home buying is the big leagues, financially speaking, so you need to be sparkling, crystal
clear on precisely what you can afford. This universal truth of home buying is especially critical in a hot market, where you may
be faced with the need to make decisions about whether to increase your price range or your offer price on relatively short notice.
Either keep an income/expense journal, use an online money app like Mint or Manilla or sit down and do a deep dive into your
last few months’ checking and other account statements to get a complete picture of what you can afford and to get conscious about
what sacrifices might want or need to make.
It is not overkill to bring your tax advisor or financial planner into this conversation, so they can help you understand
how your tax situation as a home owner may change, freeing up some extra monthly budget room for your mortgage, property taxes,
insurance and HOA Dues or Private Mortgage Insurance (PMI), if applicable. Also, make sure you include line items for your
savings, retirement investing, gifts, school tuition, travel and recreation - the sorts of things that lenders will not account
for when they tell you what their guidelines say you can afford.
5. Overpaying. There are several ways to overpay for a home. You could pay
more than the place is worth, which is difficult to do if you are buying the place with a mortgage loan which requires an appraisal.
You could pay more than you need to in order to get the property, which sometimes happens to buyers in multiple offer situations,
and buyers who have experienced the trauma of losing out on home after home, and who just decide to make a high offer to get
closure and secure a place they like. Whether any price meets this second definition of ‘overpaying’ is difficult to ascertain,
as it would require us to know what would have happened in the hypothetical world in which they didn’t offer such a high price
and so, might not actually have been the successful buyer.
The antidote to both these forms of overpaying is simple: pulling the comparables before you decide what to offer. It
only takes a minute, your agent will help you, and it’s just not prudent, in 2012, to decide on an offer price without a fresh
pull of the sales data on the similar, nearby homes that have recently sold. If your agent includes active and pending sales
in their pull of the comparable data set, you may also find out useful information like whether several other competitive
properties have just hit the market, or that all of the competition is now pending - things that might also inform your
motivation levels or price strategy.
And there is a third, more insidious form of overpaying that haunts hot market buyers as well: paying more than you can
truly afford for a home. It’s fine, even expected, that if you thought you were buying into a depressed market and instead
end up buying in a hot one, you might have experienced some upward ‘creep’ in what you’re willing to spend for a home. But
that doesn’t excuse letting that creep go beyond what you can truly afford, overextending yourself.
This form of overspending is also more difficult to do now than it was before the housing market recession began, as
lender guidelines a much tighter now than then. But it’s still possible - especially as lenders don’t account for what
you should be putting aside for savings, for retirement, for your children’s education and other essential monthly budget
items that impact what you can truly afford to pay for a home.
The only cure for this form of overspending is for you to both know (see #4, above) and to set in stone what
your actual, top-line maximum home purchase price is - even if you are the only one who knows this number, in your own
head. Your mortgage professional can help you work backwards from the amount of cash you have to invest in the
transaction and the maximum amount you can devote to your housing costs on a monthly basis, to arrive at your maximum
home purchase price.
Long story short - if you’ve been pondering the prospect of buying a home for long, you might feel like
you’ve been sitting in the economy section of an emotional rollercoaster. Prices fell so fast you might have doubted
whether buying makes sense at all. Now, with barely a plateau, they’re on the upswing - and every other buyer
in town seems to be dropping offers on the choice homes before you can even get out to see them. Use these tools
to avoid repeating the mistakes of the last generation of homeowners.
Next week - Part Two: 5 Mistakes SELLERS Make in a Hot Market